Completed engagement
OS Maps
Led the redesign and replatforming of a major UK outdoor mapping product.
Head of Product (contract) · Aug 2022 – Dec 2023
Read the case study Simon Grice · AI & digital product executive
From AI strategy to products that work.
I help organisations shape, build and launch digital and AI-powered products, platforms and services.
With 30 years in digital product development, I’ve worked across major organisations, startups and emerging technologies, combining strategic thinking with practical product leadership.
30 yearsDigital product leadership
Board → BuildStrategy through delivery
AI-nativeCurrent, practical experience
Featured experience
Real products, delivered and in development.
Major product transformation, enterprise AI and new AI-enabled businesses. Each one says where it stands today.
Completed engagement
Enterprise AI workspace
Helped implement a personalised enterprise AI workspace for a management consultancy.
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Live product
Joggle
Leading the development of AI services for hospitality SMEs.
Chief Executive Officer · Oct 2024 – present
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In development
Wellwild
Building a new outdoor and wellbeing experiences platform, starting in Wales.
Founder · Current
Read the case studyWhat I bring
Strategy, leadership and delivery, together.
Executive accountability for the product: the decisions, the team, the technology choices and the launch.
01
AI strategy
Making sound decisions about how AI changes organisations, services and products.
02
Product leadership
Strategy, customer experience, teams, roadmaps and commercial development.
03
Practical delivery
Building, implementing and launching real digital and AI-powered products.
Ways to work with me
Leadership roles and advisory work.
Executive & product leadership
Interim, contract and fractional assignments leading digital products and AI implementation.
Discuss an appointmentAI strategy & advisory
Helping CEOs and leadership teams choose where to invest, what to change and what to build.
Discuss advisory workSector
Specialist in outdoors, hospitality and tourism.
I led product for OS Maps, I am building Wellwild, and I am CEO of Joggle. The common thread is how people find, choose and book.
OS MapsWellwildJoggle
How I work with the sector Thinking, writing and speaking
AI changes more than the tools people use.
The bigger question is how leadership, decision-making, products, processes and the organisation itself should change when AI becomes part of how the business works.
Speaking
Big Business AINovember 2026 · Upcoming
Advantage AIJune 2026
Latest writing
All writing
Work with me
Need someone to lead what comes next?
Interim appointments, product leadership, AI strategy, advisory and practical delivery.
Get in touch